2012年11月12日星期一
I think the key differentiation factor
I think the key differentiation factor is to be different from them.
What can you do?
1) You should establish trust and credibility with your prospects. As a distributor, you must be knowledgeable about your products or know someone who has the knowledge. Your role is an advisor in helping your prospects to solve their health problems. You do not want to come across as someone to push products to make a sale. You may get the initial orders but they will not buy from you again. You have just lost a life time customers. It is very time consuming and expensive to find new customers who make one time purchase only.
2) You want to position yourself as an expert by offering useful and relevant information. It is important not to offer information too early in an interaction without knowing the needs of customer.
3) It is important to establish that your customer is looking for a solution to their problem. There are people who have learned to live with their problem and they have stopped looking for solution. People have their own change list with their priorities on it. I have seen so many distributors trying to push their products to customers who do not think they need them.
4) Remember you are not a medical professional, and you are not supposed to make any medical claim. This is not allowed by most government agencies as all wellness products are listed as alternative treatment. Another reason for you not to make any claim because individual has different body response with the products. If you claim that your products will help to lower their blood pressure but it did not happen. You will instantly lose your credibility and trust easily when this happen. And most of the people are very sceptical and consider these as ‘hype’ http://www.louisvuittonoutletwebsite.ca/.
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